Demystifying AdWords [infographic]

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]


© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

 

Education: The Montessori Method [infographic]

p>My grandmother helped me learn to read before I was four years old. I remember her providing my cousins and me with multiple ways of learning to read and write, but not always teaching us those skills herself. A lot of times, my cousins and I would play school and do our “lessons” together. I’m not sure I ever realized we were learning anything at the time; it always felt like we were playing.

Before I started teaching, I never realized how hard it was trying to help people learn something new. Some people just have a really hard time learning things from a teacher, and there’s nothing wrong with that. People don’t learn that way naturally. A lot of students have to take the time to figure things out for themselves to really comprehend it. Personally, I understand something better when I seek out the information on my own.

Fortunately there’s the Montessori method, an educational practice that focuses on how children learn naturally, helping them to “develop creativity, problem solving, social and time-management skills.” Although this approach to learning might be different than traditional schooling, the Montessori method has been used all over the world to help children learn for more than 100 years.

[Star Bright Montessori]

Montessori


© Aisling Clare for Daily Infographic, 2014. |
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Post tags: benefits, child centered, children, education, educational approach, knowledge, maria montessori, method, montessori, natural learning, program, school, school system, scientific, students

Are You a Cat Person or a Dog Person? [infographic]

Forget baby fever. I have a serious case of animal fever. The same thing happened to me about a year ago when I got my bunny Bella. Don’t get me wrong, I love my rabbit. She is absolutely the most adorable thing I have ever owned. I just want another friend, and for her to have a friend. While the obvious choice is to get another rabbit, they won’t always bond together. I know for a fact that Bella likes dogs, but I can’t decide what I prefer.

Have you ever wondered if you’re more of a dog person or a cat person? Did you know your personality, education, certain preferences and even where you live influence which you care more for? For instance, cat people are more likely to be introverts while dog people are more likely to be extroverted. Women are more likely to own cats, and students are more likely to own dogs. A lot of these statistics seem fitting, especially based on the personality types of most dogs and cats I’ve come across. I think the most interesting category of differences is how people use or view technology.

After discovering this infographic, I feel no closer to making a decision on what animal I should get next. Unfortunately, I identify equally with a lot of the characteristics for both types, particularly those concerning personality. Since I can’t decide between a cat and a dog, I guess I’ll just have to get both.

[via]


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Post tags: animals, Cat, cat people, Dog, dog people, education, favorites, identity, location, personality, pet owners, Pets, technology

Famous Personality Types [infographic]

Personality and self assessment tests are always a good exercise to run through when needing a personal boost. Though not the end all be all of you and what you are good at, only you can really know that. These tests are always helpful when one is unsure of a direction to go in or how to best pursue their goals.

Being into pop-culture is something that has always excited me. Being able to relate to current times and the people that are in it makes me feel grounded. Not unfortunately, when I took this test I was tied between two personality styles. A person with more than just one personality type (this doesn’t make you a crazy person) gives you different viewpoints that show you can exhibit more than one way of thinking.

Just for some moral support, I can look at the following infographic and see for myself some of the most iconic people. I don’t believe that I will ever be the president or sing a hit song that brings tears to people’s eyes.

What is great about this infographic is that you can study these real life successful people. You can recall a specific scene the actor was in, or a famous speech that was given in history to derive a little energy out of your results. As the saying goes, if they can do it, so can you. [via]

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© J.P. Blackard for Daily Infographic, 2013. |
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Post tags: assessment, exhibit, famous, personality, relate, successful, test, thinking, types, viewpoint

Brain Boosters and Brain Busters [infographic]

“Hey I’m getting Chinese, do you want anything?”

Normally I would say “Heck yeah! Get me some of that General Tso chicken!”

Eating junky food is so easy. Not to mention it tastes awesome. So often it is much easier for time’s sake to get something unhealthy than it is to get something healthy. Many believe that as long as you look fit and healthy it means that you actually are. But that is a farce. What good is looking fit if your brain isn’t getting the proper nutrients?

Eating right can be easy! All you need is to be informed. The following infograph will show you simple foods you can eat to keep your mind bright and functioning and how you can even avoid the illnesses that can often come with age.

Stay away from the salty foods! Not only are they bad for your brain, they’re bad for your heart. Stop with the fast food. If it helps, carry a backpack with healthy snacks. Plan ahead! Eating healthy doesn’t need to be expensive. Stores have deals on fish and fruits all the time. Even nuts sometimes.

The important thing is that you are aware of how the food you consume will affect you in the long run. If looking fit turns people on, shouldn’t a brain with a healthy dose of all the essentials be sexy too? [via]

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© J.P. Blackard for Daily Infographic, 2013. |
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Post tags: Brain, Diet, food, functioning, Healthy, illness, nutrients, plan, sexy, unhealthy