One Show, Volume 35

One Show, Volume 35

Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2013 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio. 
Price:$51.88

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Social Systems and Design (Translational Systems Sciences)

Social Systems and Design (Translational Systems Sciences)

We live in the worlds that we help to create every day. Every activity either supports an existing system or effects some change, however small. But is it possible to consciously create the worlds in which we want to live?This volume brings together systems theorists and practitioners who have worked on that question for decades. It explores connections between design and systems ideas to explain why some efforts have been more successful than others, and what is needed if we are to move forward. It offers reflections on early and large-scale attempts at impacting societal systems, as well as proposals for taking those ideas into the future. Examples date back to the Club of Rome in the 1960s and look forward to the creation of ecologically sustainable systems in the future. They address the need for collaboration and inclusion in settings from communities to corporations. And while theories are presented as support for the examples, they are explained in practical ways meant to be acc
Price:$122.55

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The Great War 100: The First World War in Infographics

The Great War 100: The First World War in Infographics

A unique, modern overview of World War I, from the weapons to the men on the ground It is 100 years since the start of WWI, and now, we have new ways of relating information, including infographics. This cutting edge work tells the story of the war in a modern graphical format that brings the subject to life in a unique way. It doesn't matter if the reader is a subject matter expert or if this is their first book on the war, these infographics are engaging and fascinating, and offer information about the conflict in a way that has not been done before. Easy to flick through, or compelling enough to study for hours, this history makes World War I unprecedentedly easy to understand.
Price:$31.18

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Lead Generation For Dummies (For Dummies (Business & Personal Finance))

Lead Generation For Dummies (For Dummies (Business & Personal Finance))

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buyTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, dire
Price:$16.19

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Data Visualization: a successful design process

Data Visualization: a successful design process

A structured design approach to equip you with the knowledge of how to successfully accomplish any data visualization challenge efficiently and effectively Overview A portable, versatile and flexible data visualization design approach that will help you navigate the complex path towards success Explains the many different reasons for creating visualizations and identifies the key parameters which lead to very different design options. Thorough explanation of the many visual variables and visualization taxonomy to provide you with a menu of creative options. In Detail Do you want to create more attractive charts? Or do you have huge data sets and need to unearth the key insights in a visual manner? Data visualization is the representation and presentation of data, using proven design techniques to bring alive the patterns, stories and key insights locked away. "Data Visualization: a Successful Design Process" explores the unique fusion of art and science that is data visualization; a
Price:$26.99

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more. Proven and practical, "Web Copy That Sells" shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerf
Price:$15.99

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