The UK Freeconomy

What to know all the facts about how you can save with freebies, coupons, discounts and vouchers? Then this infographic, will help you find out all you need to know, from how many people use coupons, how many businesses use freebies, how to get freebies and anything else you need to know about saving money.

 

MailChimp vs. Constant Contact

How does email automation differ from simply sending mails? Well, in a way that these automated emails are strongly relevant to the reader, personalized, sent at the right time and thus have a much bigger chances of being opened and clicked. This of course drives more visits as well as revenues for your business. The content of your emails depends on your contact’s and social data, interests, interactions and finally, your creativity. And all of this wouldn’t be possible without the right tools. There are plenty of email automation solutions on today’s market, but we can certainly say the two most used are definitely MailChimp and Constant Contact.  With more than a decade of being around they’ve got enoug
h time to analyze, mature and refine. Let’s see which one comes out as a favorite in InsiderHub’s brand-new infographic.

Via InsiderHub

Demystifying AdWords [infographic]

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]


© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

 

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