ads – Infographic Expo

Demystifying AdWords [infographic]

October 24, 2014 Admin

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]

Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

Kits of the Future [infographic]

May 15, 2014 J.P. Blackard

Football, sometimes known as soccer, is one of the worlds’ most coveted games. Millions of dollars are invested in the game and people spend tons on tickets and merchandise. With such popularity, the game needs to adapt to changing times, but how can the sport be made to better serve the viewers as well as allow the referees to make better calls? We only need to look to the future!

Live player stats can be monitored throughout the game. Items that will be cataloged is a multitude of information like the amount ran, accuracy, and time on the field. This could easily settle the arguments about which player is the best.

We all know that some players have huge egos that can lead to dishonest behavior such as pretending to be hit hard. Impact visualizers will provide different colors in the event of a strong hit or a soft hit made by player against another. Impact visualizers could potentially put an end to babies rolling around on the field trying to get the opposing player another electronically displayed yellow card on their shoulder.

For even better visuals, jerseys can be illuminated as well as carry live ads that will grant the spectators to register more precise movements made by players and draw in more money. Just how might these kits (uniforms) be powered, you ask? The kits will be powered by the kinetic energy of a player that will be converted to an electrical current. Yeah, the future.

Soccer (football), just as life, is ever changing. Stay tuned. Keep loving the game and enjoy what the future has to offer! [via]

Post tags: ads, best, egos, football, Future, game, illuminate, impact, jersey, player stats, powered by kinetic energy, soccer, viewers, visualizers, yellow card