Demystifying AdWords [infographic]

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]


© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

 

National Nurses Week [infographic]

This week is dedicated to taking a step back and appreciating the backbone of the healthcare industry: nurses. Nurses do everything from aiding the doctor to keeping weary patients entertained. It is no wonder why nurses are such amazing people. It takes a great amount of patience, selflessness, and passion to excel at this job. A lot of hard work and dedication goes into becoming a nurse, and whenever someone decides that this is the appropriate career path for him or her, they must understand that they are devoting their lives to other people and that, in turn, requires a lot of responsibility. So, thank you nurses, for looking out for us.

If that sounds like you, and you’re thinking about becoming a nurse, then you are definitely in luck. According to a U.S. News and World Report, nurses are in pretty high demand. The U.S. Bureau of Labor Statistics projects that 37,100 new positions for nurse practitioners will be available before 2022. The world population is steadily growing, and with it, the number of sick people that need to be taken care of. So if you’re looking for job security, the medical field is definitely where it’s at.

Whether this is something you want to do or not, always remember that nurses are giving every bit of themselves so that the world can be a better place for everyone to live. So next time you have to make a visit to the doctor, thank the people that assist you. [Happy Nurses Week!]


© Stewart Cowan for Daily Infographic, 2014. |
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Post tags: business, career, doctors, health, healthcare, hospitals, jobs, Nurses, People, sick, world

 

Business Communication: Process and Product (with meguffey.com Printed Access Card)

Business Communication: Process and Product (with meguffey.com Printed Access Card)

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
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Read more Business Communication: Process and Product (with meguffey.com Printed Access Card)

How To Extend Your Life At Work [Infographic]

I hate talking about work just as much as the next person, I would much rather talk about the football game- or just drink a beer and talk about nothing. However, considering the average American spends 90,000 hours at work over the course of their lifetime deserves a conversation.

There have been many infographics posted about how work (or working too much) can contribute to an early death. With this information, the answer seems simple- don’t go to work! Well, if you have bills, rent, and car payments hanging over your head this is simply not possible. So all the average person can do is figure out why bad habits to avoid at work that are the #1 contributors to an early death.

According to this infographic, the more an individual sits down during their waking hours the shorter their life expectancy is. While the actual numbers may be a little more fuzzy- sitting down (no matter how good it feels) is not terribly healthy. Try and find excuses to stand up and mover around at work. This can be hard sometimes- but it can mean moving a trashcan further from a desk, or simply standing at your desk.

Work is a touchy issue for most. With all the recent findings on how unhealthy the average work environment is- combined with the fact that unless you’re born into a large trust fund you have to work 40+ hours to survive, it can often feel like a no-win situation. However, this infographic has some helpful tips to make it not quite so dire- enjoy. [Via]

HowtoExtendYourLifeatWork (1)


© Erich Scholl for Daily Infographic, 2014. |
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Post tags: business, death, Employment, habits, health, Healthy, life, time management, work, workplace

How To Write A Killer Customer Case Study [infographic]

Many of us work in retail. Many of us work in an industry that is customer based. This job often tells us that the customer is always right. Though it doesn’t really have to be true, to earn the trust of our clientele, and understand that the needs of the customer is by far the most important in any transaction.

Connecting with customers can be difficult. When breaching the gap and attempting contact, it is important to remember that the time is for the customer. A business is nothing without a loyal customer base.

We have all been asked to participate in short “5 question” surveys at the end of a phone call. Though not all of us draft reports that display quality customer satisfaction, we can all learn from the following infographic when thinking of how to best report our findings with the customers that many of us serve.

“Time is money!” is not necessarily true all the time. Time is time. We all have it and it can be precious because we have a finite amount of it in a day. When promoting something it is important to be concise. Use the proper formatting in questioning. Keep in mind how people read and process information.

Advertising is how a business builds profits and has long standing relationships its customers. Appeal to the target demographic. Once you have established a consistent history with a client, you can go forth and document it in a scientific and undeniably accurate report. [Word Central.ca]

How-To-Write-Killer-Case-Study


© J.P. Blackard for Daily Infographic, 2013. |
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Post tags: advertising, business, consistent, customers, demographic, quality, report, service, survey, Time, trust

Help Wanted: Bridging the Gap in Today’s Skill Lacking Economy [infographic]

Jobs and careers are constantly on the minds of millions of Americans. We may be hungry for success, but do we have the right training and skills to actually achieve success? Today’s infographic discusses the growing “Skills Gap” in the American workforce.

A skills gap is defined (by The American Society for Training and Development) as “a significant gap between an organization’s current capabilities and the skills it needs to achieve its goals.” This means that employers and employees are not exactly on the same page when work needs to be done efficiently.

Why does this gap exist, you ask? The top reasons for the skills gap, according to today’s infographic, includes “skills of the workforce that don’t match company strategy, goals, markets, or business models; a lack of bench strength in the company’s leadership ranks; and less of an investment in training/a lack of support for employee learning and development in training/lack of support for employee learning and development.”

We spend thousands of dollars on college educations, yet we still aren’t given the right tools to be successful at our jobs? As a recent college graduate, this idea is quite terrifying. And this statement is equally unsettling: “Worldwide, young people are three times more likely than their parents to be out of work.”

How exactly we go about closing this skills gap, I can’t be sure of. But, I can say that mutual respect for employers and employees goes a long way when doing a job. Employers have to want to invest time and energy into helping their employees, and employees have to be willing to listen, be open to their employer’s wishes, and work hard. Caring about the work you do, who you work for, and who you work with, makes a huge difference in the quality of work that ends up being achieved at the end of the day. [Via]

TFW-Skill-Gap


© Micaela Lacy for Daily Infographic, 2013. |
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Post tags: American workforce, business, business infographic, career, careers, college, college degree, college degrees, employee, employees, employer, employers, Employment, help wanted, infographic, job, jobs, skills gap, work, workforce