Lead Generation For Dummies (For Dummies (Business & Personal Finance))

Lead Generation For Dummies (For Dummies (Business & Personal Finance))

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buyTechniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, dire
Price:$16.19

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Visual Social Marketing For Dummies

Visual Social Marketing For Dummies

How to implement a best-in-class visual marketing planIt's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.Helps you set goals that align with your budget and resources and then lay out a visual social marketing planCovers image-based platforms, such as Pi
Price:$18.29

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Infographics For Dummies

Infographics For Dummies

Infographics For Dummies will focus on the how-to of data, design, and distribution in order to create visually-stunning, shareable infographics. Each element is as important as the others to have a successful infographic that tells a story and gets people excited to share it. In this book, the author will not only walk through each step in his company's tried-and-true process on how to make great infographics, but will also explain why infographics are effective and when are they appropriate.Coverage will include:Types of infographicsTalking to clients about the dataGathering dataDiscovering trends, outliers, and patterns in dataBuilding your design with wireframes and moodboardsUsing tools such as Illustrator and PhotoshopLaunching and promoting your infographic
Price:$19.79

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