Tag: google

Demystifying AdWords [infographic]

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

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© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

 

Kids These Days [Infographic]

Get off my lawn with your iPads, ya hooligans! If you know kids these days, you’ll know that they just love technology, let me tell you what! In fact, there are so many different tools to utilize, it’s hard to even know what kinds to invest in. Cell phone, iphone, ipad, nexus, android, mac, pc, etc. It’s a bit boggling.

This infographic, done by a local college, investigates what percentages of Freshman students are bringing in what. Granted, this is a smaller, private college, so the results may be skewed from your own, but nevertheless illuminates what technologies are being utilized the most in preparation for BECOMING AN ADULT BY GOING TO COLLEGE (echo). In all seriousness though, technologies really are shaping the modern job market and what is possible in global communication, as well as education.

The top-most percentages correspond with the overall campus population. The smallest number of these happens to be desktop computers. This isn’t surprising due to the popular use of laptops for portability and for taking notes in class; but more and more I’ve found that tablets are becoming very popular for this particular task. It’d be awesome to know what percentage would prefer taking notes on tablets as opposed to laptops…

All in all it’s a great age to live in where media, art, and knowledge can be so easily communicated across our planet. The future of education really does lie in the digital realm.

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© Eric Lyday for Daily Infographic, 2013. |
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Post tags: android, browser, cell phone, chrome, college, Computer, desktop, e-reader, email, facebook, firefox, Freshman, gmail, google, hotmail, Instagram, internet explorer, iPad, iphone, macbook, microsoft, mobile, OS, own, pintrest, printer, safari, St. Edwards University, students, tablet, technology, text, tumblr, twitter, Windows, yahoo