How does email automation differ from simply sending mails? Well, in a way that these automated emails are strongly relevant to the reader, personalized, sent at the right time and thus have a much bigger chances of being opened and clicked. This of course drives more visits as well as revenues for your business. The content of your emails depends on your contact’s and social data, interests, interactions and finally, your creativity. And all of this wouldn’t be possible without the right tools. There are plenty of email automation solutions on today’s market, but we can certainly say the two most used are definitely MailChimp and Constant Contact. With more than a decade of being around they’ve got enoug
h time to analyze, mature and refine. Let’s see which one comes out as a favorite in InsiderHub’s brand-new infographic.