What most people fail to realize at first glance is the role of technology in the exponential growth of creative ideas. Technology has made it a lot easier to bring creative minds and ideas closer and take those ideas further at the same time. This mixing of technology and creativity has brought innovative new ideas and avenues through which people can express themselves. Discover 10 really easy ways to up your creative game with this infographic by Acuity Training.
In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.
Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.
© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website
In the age of “always on” and “on-the-go,” small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. Fifty-five percent of smartphone owners use their phones to go online, and 57 percent wouldn’t recommend a website they had trouble accessing on their phone.
So, how can you optimize your website for mobile browsing without the hassle and cost of a developer or engineer? We’ve compiled some helpful tips and guidelines in the infographic below. Just click to enlarge!
via: How To Optimize Your Website for Mobile Viewing [INFOGRAPHIC]