10 Ways Technology Can Raise Your Creative Game

What most people fail to realize at first glance is the role of technology in the exponential growth of creative ideas. Technology has made it a lot easier to bring creative minds and ideas closer and take those ideas further at the same time. This mixing of technology and creativity has brought innovative new ideas and avenues through which people can express themselves. Discover 10 really easy ways to up your creative game with this infographic by Acuity Training.

 

Infographic showing the 10 ways technology can improve your creativity
Courtesy of: Acuity Training

Demystifying AdWords [infographic]

In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]


© Aisling Clare for Daily Infographic, 2014. |
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Post tags: ads, advertising, adwords, business, google, internet, keywords, marketing, products, search, services, traffic, website

 

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customersThis two-color book is the only guide to search engine optimization that is presented in a visual formatPresents search engine marketing principles includi
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Visual Social Marketing For Dummies

Visual Social Marketing For Dummies

How to implement a best-in-class visual marketing planIt's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.Helps you set goals that align with your budget and resources and then lay out a visual social marketing planCovers image-based platforms, such as Pi
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Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Effective creative strategies and campaigns for business owners or marketersWhether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.Online visual marketing solutions may include apps, interactive games tools and modules;
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How To Optimize Your Website for Mobile Viewing

In the age of “always on” and “on-the-go,” small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. Fifty-five percent of smartphone owners use their phones to go online, and 57 percent wouldn’t recommend a website they had trouble accessing on their phone.

So, how can you optimize your website for mobile browsing without the hassle and cost of a developer or engineer? We’ve compiled some helpful tips and guidelines in the infographic below. Just click to enlarge!

How To Optimize Your Website for Mobile Viewing [INFOGRAPHIC]
via: How To Optimize Your Website for Mobile Viewing [INFOGRAPHIC]

Mobile Marketing Made Easy

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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Publishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?   Epic Content Marketing.   One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.   "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.   Once we hook customers in with epic content, they reward us by sending our
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