Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Publishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?   Epic Content Marketing.   One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.   "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.   Once we hook customers in with epic content, they reward us by sending our
Price:$15.30

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Machines and Vehicles (World in Infographics)

Machines and Vehicles (World in Infographics)

Welcome to the world of infographics! This exciting form of data visualisation uses icons, pictograms and graphics to present information to kids in a whole new way. Marvel at the science and engineering behind the world's mightiest machines, high speed records, jet engines and powerful rockets - all visualised in beautifully designed infographics.
Price:$16.13

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Information Design Workbook: Graphic approaches, solutions, and inspiration plus 30 case studies

Information Design Workbook: Graphic approaches, solutions, and inspiration plus 30 case studies

Currently there is nothing as comprehensive about this topic available.   This new volume takes a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology and media, process, method, and practice.   Opening with a very brief history followed by an instructive breakdown of the discipline, readers will get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). 
Price:$40.00

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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside:Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits
Price:$24.20

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Seeing the Bigger Picture: Global Infographics

Seeing the Bigger Picture: Global Infographics

A book of stunning infographics that compares nations across different sets of data, offering a unique new way of understanding the worldEver wondered whether other countries consume as much bottled water as the U.S., or which country gives the most to charity? This book is jam packed with these fascinating statistics and many more about countries the world over. Each chart displays information using illustrated visuals, rather than dry words and traditional graphs or pie charts, which represent the data as well as the context of the study. Readers can discover a wealth of facts about each country across many topical subjects, including cancer survival, childhood mortality, church attendance, carbon dioxide emissions, defense spending, government debt, house prices, hours of sunshine, illegal drug consumption, immigration, literacy, murder rates, number of children per family, pet ownership, population density, rainfall, smoking, weight, and more. Informative, fun, and easy to unders
Price:$18.55

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plu
Price:$16.39

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North American Railroad Family Trees: An Infographic History of the Industry’s Mergers and Evolution

North American Railroad Family Trees: An Infographic History of the Industry

The history of railroading in North America is as much a story of boardroom intrigue as it is a story of the brute force that stamped thousands of miles of train track across a rugged continent. Today’s nine U.S. and Canadian Class I railroads are the result of well over a century of convoluted bankruptcies, mergers, acquisitions, and expansions. North American Railroad Family Trees marks the first time in book form that this major aspect of railroad history has been presented in a clear, graphic format, helping the railfan make sense of the many smaller train lines that shaped North American rail as it is today. In these pages, renowned rail author Brian Solomon takes a visual and chronological approach, presenting 50 “family trees” in the style of human lineages. The story begins with the railroads of the “Golden Age” (1890–1930), continuing through the second wave of consolidations between the World Wars, the merger mania of the 1950s through the 1970s, the creation of m
Price:$27.93

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